Opinion

Being a “green business” is no longer a differentiator

Being a “green business” is no longer a differentiator

"Sustainable" is no longer a source of differentiation. Promoting your "green credentials" in content is important, but so too is avoiding "greenwashing"

Don’t change your facts to justify a solution

Don’t change your facts to justify a solution

Why changing statistics to prove you're right isn't the right way to justify investments

Beware the start-up case study

Beware the start-up case study

Case studies can help entrepreneurs short-cut learning, but risk exposing the business to damage

The HR manager story that’s killing you on LinkedIn

The HR manager story that’s killing you on LinkedIn

A story about a candidate that's 15 minutes late has been shared on LinkedIn 29,000 times. Yet still people share it as if it happened to them.

How Social media automation can destroy your brand

How Social media automation can destroy your brand

Social media automation has become a way of generating and posting content quickly. Be careful though - it can quickly ruin your brand.

Why do we follow data blindly?

Why do we follow data blindly?

We've become obsessed with validating everything with numbers before it happens. Is this the right path to follow, or should be trust our instinct more?

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