Practice

Article Spinning: how to match your message to your audience

Article Spinning: how to match your message to your audience

Article spinning creates different versions of your content to appeal to target markets. We look at what the technique is and how to use it.

Christmas is coming: is your content marketing ready?

Christmas is coming: is your content marketing ready?

Christmas will be a busy and difficult period for retail. Now is the time to prepare your content for the end of year rush

Small changes can have a big impact on your email marketing

Small changes can have a big impact on your email marketing

Sending unexpected promotional emails to your subscriber base will not increase sales. A more strategic approach is needed.

Adding friction to a user experience can help your customers

Adding friction to a user experience can help your customers

Creating a slick user flow could cost you customers if it feels unnatural.

Using alternatives to workshops

Using alternatives to workshops

If workshops are taking too much time there are different approaches you can try

Persona design: four dominant themes that will drive your success

Persona design: four dominant themes that will drive your success

Personas are a useful tool to focus design on user needs - if they're aligned with strategy.

Next posts