Strategy

If you want to be an influencer remember you’re in business

If you want to be an influencer remember you’re in business

Whether you want a gig on the side, or a full-time career, you need to treat being an "influencer" as a professional business.

Creating an editorial calendar

Creating an editorial calendar

Using an editorial calendar to structure your content marketing will make it more effective and easier to manage

B2B contracts need more than an “I accept” button

B2B contracts need more than an “I accept” button

Forming a B2B contract might need more than a simple button to be valid

Is Tumblr’s “adult content” ban a great business decision?

Is Tumblr’s “adult content” ban a great business decision?

Tumblr has banned adult content. A disaster for some minority communities, it could prove a profitable long-term move for the Social Media business.

China’s innovation economy has warnings and lessons for The West

China’s innovation economy has warnings and lessons for The West

The Chinese economy has matured from me-too to a leader in innovation. How did this rapid change come about and what lessons can Huawei and others teach us?

Japan’s hidden cashless society

Japan’s hidden cashless society

Japan has a unique form of cashless society that seems to go unnoticed. Maybe the ubiquitous IC card could be the answer to the UK's financial woes.

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