During November 2016 I undertook some work to help a small business improve their product sales. To help me prepare I undertook a review of over 20 separate high ranking fashion and clothing websites, reviewing each on a mobile device and assembling screen shots, notes and sketches. From there I started looking around at the commercial performance of these businesses and drew on reviews, sentiment and other sources to pull together a best practice guide.
My research identified a dozen common themes and features that appeared across these sites. Not every site had all of them and there were some outliers (looking at you, Amazon). While sites did follow a basic structure (engage with images, pitch the product, enable a purchase and cross-sell) the pitch and product elements were swapped around.
The infographic is my take on these best practices and I hope it helps to inspire and guide your own product page designs too.
If you’d like to use this infographic on your own website just link to https://dalmenyclose.com/content/wp-content/uploads/2016/11/Mobile-Product-Pages-20161130.jpg