The 12 mobile must-haves for product pages that sell

By Ross A Hall on November 30th, 2016
The 12 mobile must-haves for product pages that sell

During November 2016 I undertook some work to help a small business improve their product sales. To help me prepare I undertook a review of over 20 separate high ranking fashion and clothing websites, reviewing each on a mobile device and assembling screen shots, notes and sketches. From there I started looking around at the commercial performance of these businesses and drew on reviews, sentiment and other sources to pull together a best practice guide.

My research identified a dozen common themes and features that appeared across these sites. Not every site had all of them and there were some outliers (looking at you, Amazon). While sites did follow a basic structure (engage with images, pitch the product, enable a purchase and cross-sell) the pitch and product elements were swapped around.

The infographic is my take on these best practices and I hope it helps to inspire and guide your own product page designs too.

 

If you’d like to use this infographic on your own website just link to https://dalmenyclose.com/content/wp-content/uploads/2016/11/Mobile-Product-Pages-20161130.jpg

 

mobile product page best practice infographic

Share this page:
My name is Ross Hall.
I design effective, profitable experiences.
Read more about the work I do, or follow me on social media:
Subscribe for weekly updates direct to your inbox...
Let's talk about your project...

Call me on +44 (0)20 3287 0071

or use the form below and I'll get back to you by Email...

Who are you?
What's your email address?
Which company do you work for?
How can I help you?
Your privacy. You're not being added to a mailing list and your information will only be used to reply to your message.