Christmas is coming: is your content marketing ready?

Monday October 14, 2019

Christmas is coming: is your content marketing ready?

Christmas will be a busy and difficult period for retail. Now is the time to prepare your content for the end of year rush

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Small changes can have a big impact on your email marketing

Wednesday October 9, 2019

Small changes can have a big impact on your email marketing

Sending unexpected promotional emails to your subscriber base will not increase sales. A more strategic approach is needed.

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If you want to be an influencer remember you’re in business

Tuesday October 1, 2019

If you want to be an influencer remember you’re in business

Whether you want a gig on the side, or a full-time career, you need to treat being an "influencer" as a professional business.

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How we created an investment pitch for a small business

Wednesday September 25, 2019

How we created an investment pitch for a small business

We helped a company secure new investment by creating a compelling narrative.

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Don’t change your facts to justify a solution

Sunday September 22, 2019

Don’t change your facts to justify a solution

Why changing statistics to prove you're right isn't the right way to justify investments

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Adding friction to a user experience can help your customers

Sunday September 15, 2019

Adding friction to a user experience can help your customers

Creating a slick user flow could cost you customers if it feels unnatural.

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Using alternatives to workshops

Sunday September 8, 2019

Using alternatives to workshops

If workshops are taking too much time they are different approaches to try

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Creating an editorial calendar

Sunday September 1, 2019

Creating an editorial calendar

Using an editorial calendar to structure your content marketing will make it more effective and easier to manage

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Persona design: four dominant themes that will drive your success

Sunday August 25, 2019

Persona design: four dominant themes that will drive your success

Personas are a useful tool to focus design on user needs - if they're aligned with strategy.

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Using research to support your advertising claims

Sunday August 18, 2019

Using research to support your advertising claims

Research can add credibility to your advertising, provided you use the right kind

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Beware the start-up case study

Sunday August 11, 2019

Beware the start-up case study

Case studies can help entrepreneurs short-cut learning, but risk exposing the business to damage

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